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Can your website get the point across in 10 seconds or less?
The 10 Sec test for gauging your websites’ effectiveness
Here is a test to see if your website is really effective. Get someone who is not really aware of your business. Ask them to take a look at your website for 10 secs. Close the browser and ask them these questions.
- What was the website about?
- Who are the people this website is targeting?
- What is the estimated price range of the products /services?
- Where is the company located?
If they can get you the answers to all the questions by viewing your homepage for 10 secs you have an effective website.
7 deadly mistakes that can ruin your websites’ success
- Too many graphics
Contrary to the common belief that people are attracted by visuals and no one really reads, graphics can be deterrents to online sales. Web designers especially believe that their expertise is in displaying cool graphics that are visually stunning, and that is enough. But the truth is that too many graphics can ruin your chances of making sales.
First of all graphics take time to load and people do not have a lot of time. Second people need to understand why they should buy from you. Visually stunning websites might be good for display but when it comes to sales they are ineffective. If you take site like Amazon .com or eBay .com you hardly term it as visually stunning.But they are raking in profits because they are able to get customers to buy from the site. How do they do that? They have designed the website with the customer in mind and focus o building relationships with their customers and as a communication medium. If you have a business that’s what you want your website to do to get customers to buy. - Lack of a customer perspective
This shows clearly when you see corporate websites talking about how great the company is and how impressive their achievements are while completely forgetting why the customers is there.
The websites need a new orientation towards the customer’s perspective and their needs. If you can get your website to talk to your customer then you have succeeded in building a relationship which in turn results in sales and referrals. You fail to do this and you have nothing but a pretty brochure that doe nothing but sit there taking up space. - Lack of good copy
Copy means the content that engages people and makes them stick on to your site. In experiments done they have found that customers will go upto 30 pages of web content in one sitting! Imagine that1 If customer has found your website so interesting so as to go through 30 pages then your website has really made an impact. A good copy does not talk about products or company features but engages the reader and gains their trust. - Lack of effective sales tools
Businesses forget that people go online for getting information and not for buying. Online sales is not a whole lot different from offline in that you need to gain the customer’s trust before getting them to buy from you on an ongoing basis and refer other people to you. For that your website should fulfill their need to understand what you have to offer and how it can benefit them. Tools that work online are offering free information, demos and anything that lets them sample the product or service risk free before they buy. This is especially true for softwares, books and most services. - Lack of credibility
Most businesses hide behind their websites. Even though your are online people need to associate with real people. Instead of a just a phone number you will see your sales and enquiries rising if you add your entire address, real photographs of offices, key people and teams and also timings. - No proper marketing strategy
Most businesses put up a website and that’s it. They expect people to find them online. Doing SEO and manipulating search engines is another way but just coming up first on goggle does not really get you the sales you need. You need to build relationships with people online by having a company blog or online newsletter or email updates to clients. This is what really works for getting your business online rocking. - Lack of personal touch
The major factor for success of a website is that it has a personal touch to it. People can feel the uniqueness and the real you through your website. This is true whether you have personal website or a business website. For it to really take off you need to add that zing of uniqueness. Try it and you will never look back again.